Smith Anderson Designated as a Top Law Firm Brand in BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms

For the third year in a row, Smith Anderson has been awarded a spot on BTI Consulting Group’s BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms list.         

BTI Consulting Group compared and ranked law firms serving large and Fortune 1000 clients based on over 694 interviews with corporate counsel at some of the world’s largest corporations. Law firms were awarded a spot on the Brand Elite list based having been identified as possessing at least one of nine brand-related elements falling into the following categories: Client Experience, Premium Worthy, and Innovation.

There were 408 law firms ranked in the 2019 BTI Brand Elite. Additional details about the list can be found here.

This honor is the latest accolade our firm has received from BTI. For the past four years, Smith Anderson has been named to the BTI Client Service A-Team, an elite list of client service leaders based solely on direct, unprompted feedback from corporate counsel. Smith Anderson has been named to the BTI Brand Elite list since 2017.